Essex Trading Standards partner with Chelmsford-based film company Deadline Communications to produce a new short film, Rogue Trader.
Raising awareness of rogue traders and doorstep scammers this short film features some well-known faces.
Alongside Lee Mead, Casualty and Holby City actor – and winner of the 2007 BBC talent contest Any Dream Will Do, is actor Perry Benson of, This Is England and Benidorm fame, and Christine Ozanne, an actress who will be familiar to fans of daytime BBC soap opera Doctors.
In the film, a young man, played by Lee Mead, has a dawning realisation that an elderly relative is being viciously scammed.
In Essex, over the past 18 months there have been more than a hundred reports of doorstep incidents. Sometimes victims are repeatedly targeted resulting in significant individual financial losses.
Figures from 2017/18 show the average age of victims of this type of crime is 71 and the average financial loss to each victim is £8,960.
Essex Trading Standards has issued advice to residents concerned about dealing with traders when they need household work completed and emphasise the importance of choosing a Trading Standards Approved business.
Businesses recognise that consumers need to feel safe in their home and are signing up as Buy With Confidence members in the knowledge that customers know they will be treated honestly and fairly when they see the red and black Buy With Confidence logo.
Businesses that apply to join, go through a rigorous vetting procedure. Trading Standards will visit their premises, undertake a number of checks including their terms and conditions and their advertising, no dodgy flyers coming through the door from BWC members.
Customers using a Trading Standards Approved business, can be assured that the business is trustworthy, the product or service they buy is quality, and most of all they will have peace of mind.
Cllr Susan Barker, Essex County Council Cabinet Member for Customer, Corporate, Culture and Communities, said:“We believe in building stronger and safer communities.
“As such, it is great that Essex Trading Standards are taking a lead in raising awareness of rogue traders and doorstep scammers. Educational material, such as this brilliant video, helps to shine a light on this important issue and protect residents.”
If you feel your business will meet the Trading Standards Approval criteria, and would like to join the scheme then visit www.buywithconfidence.gov.uk
Short Film release date: 10 September 2019
Photography by: Duncan Newham